Preserve African stories. Empower the makers.
African documentary is not a product to be bought and sold, it is a living archive, a fierce act of journalism, and the beating heart of our collective memory. Our vision is to serve as a global bridge for these vital voices, carrying the raw, unfiltered truth of local filmmakers to international screens, university halls, and cultural sanctuaries worldwide. We exist to bear the weight of the business: the distribution, the legalities, the complexities, so that creators are protected and free to speak truth to power.
Founders
PaulBuys
Focus
International Sales, Buyer Relations & Market Strategy
Paul is an acclaimed media executive, filmmaker, and the co-founder of Rose & Okes, specializing in large-scale international films and complex factual formats. A board member of the Independent Producers Organisation (IPO), Paul brings unparalleled commercial acumen to the agency side of distribution. Having successfully negotiated, licensed, and sold high-value content to international broadcasters and global streaming platforms, he speaks the precise legal and financial language that global acquisition executives demand. At True Continent, Paul spearheads global buyer relations, transforming premium African documentaries into highly compliant, broadcast-ready assets positioned for premium international placement.
AmeeraFaber
Focus
Filmmaker Liaison, Stakeholder Relations & Creative Curation
Ameera is a celebrated producer, author, and the founder of I Love That Productions, a powerhouse in major local programming. As the Deputy Chair of the Documentary Filmmakers Association (DFA) and a board member of the Durban FilmMart Institute (DFMI), she sits at the absolute center of the African documentary ecosystem. Having developed and managed intellectual property for global streaming networks and international broadcasters, Ameera deeply understands the vulnerability of the creative process. At True Continent, she serves as the primary custodian for filmmakers—ensuring their voices are protected, their IP is optimized, and their stories are brought out of isolation and onto the world stage.
Core values
Transparency
Open dashboards, clear contracts, honest reporting — no industry games.
Fairness
Filmmakers earn the majority share. Always. That's how the ecosystem grows.
Community
We build with creators, festivals and audiences — not at them.